The science behind persuasive design: Capturing the emotional triggers that will transform exploration into action - researchr publication authors

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Kath Straub, Arno Bublitz. The science behind persuasive design: Capturing the emotional triggers that will transform exploration into action. In Henning Brau, Sarah Diefenbach, Marc Hassenzahl, Kirstin Kohler, Franz Koller, Matthias Peissner, Kostanija Petrovic, Meinald T. Thielsch, Daniel Ullrich, Dirk Zimmermann, editors, Berichtband des siebten Workshops des German Chapters der Usability Professionals Association e.V., Usability Professionals 2009, Berlin, Germany, September 6-9, 2009. pages 60-61, Fraunhofer Verlag, 2009. [doi]

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