Kath Straub, Arno Bublitz. The science behind persuasive design: Capturing the emotional triggers that will transform exploration into action. In Henning Brau, Sarah Diefenbach, Marc Hassenzahl, Kirstin Kohler, Franz Koller, Matthias Peissner, Kostanija Petrovic, Meinald T. Thielsch, Daniel Ullrich, Dirk Zimmermann, editors, Berichtband des siebten Workshops des German Chapters der Usability Professionals Association e.V., Usability Professionals 2009, Berlin, Germany, September 6-9, 2009. pages 60-61, Fraunhofer Verlag, 2009. [doi]
@inproceedings{StraubB09,
title = {The science behind persuasive design: Capturing the emotional triggers that will transform exploration into action},
author = {Kath Straub and Arno Bublitz},
year = {2009},
url = {http://dl.mensch-und-computer.de/handle/123456789/4334},
researchr = {https://researchr.org/publication/StraubB09},
cites = {0},
citedby = {0},
pages = {60-61},
booktitle = {Berichtband des siebten Workshops des German Chapters der Usability Professionals Association e.V., Usability Professionals 2009, Berlin, Germany, September 6-9, 2009},
editor = {Henning Brau and Sarah Diefenbach and Marc Hassenzahl and Kirstin Kohler and Franz Koller and Matthias Peissner and Kostanija Petrovic and Meinald T. Thielsch and Daniel Ullrich and Dirk Zimmermann},
publisher = {Fraunhofer Verlag},
}