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Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing the Combination of Flat Rate and Bundle Pricing within a Loyalty Program

Christian Straubert, Eric Sucky, Delia Altewischer. Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing the Combination of Flat Rate and Bundle Pricing within a Loyalty Program. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4393-4402, ScholarSpace, 2024. [doi]

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