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Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate

Gregor Strle, Andrej Kosir, Evin Aslan Oguz, Urban Burnik. Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate. In Kristina Stojmenova Pececnik, Grega Jakus, editors, Proceedings of the 7th Human-Computer Interaction Slovenia Conference 2022, Ljubljana, Slovenia, November 29, 2022. Volume 3300 of CEUR Workshop Proceedings, CEUR-WS.org, 2022. [doi]

Authors

Gregor Strle

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Andrej Kosir

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Evin Aslan Oguz

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Urban Burnik

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