Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate

Gregor Strle, Andrej Kosir, Evin Aslan Oguz, Urban Burnik. Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate. In Kristina Stojmenova Pececnik, Grega Jakus, editors, Proceedings of the 7th Human-Computer Interaction Slovenia Conference 2022, Ljubljana, Slovenia, November 29, 2022. Volume 3300 of CEUR Workshop Proceedings, CEUR-WS.org, 2022. [doi]

@inproceedings{StrleKOB22,
  title = {Predicting User Engagement in Video Advertisement: Insights from Pupillary Response and Heart Rate},
  author = {Gregor Strle and Andrej Kosir and Evin Aslan Oguz and Urban Burnik},
  year = {2022},
  url = {http://ceur-ws.org/Vol-3300/paper_6284.pdf},
  researchr = {https://researchr.org/publication/StrleKOB22},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the 7th Human-Computer Interaction Slovenia Conference 2022, Ljubljana, Slovenia, November 29, 2022},
  editor = {Kristina Stojmenova Pececnik and Grega Jakus},
  volume = {3300},
  series = {CEUR Workshop Proceedings},
  publisher = {CEUR-WS.org},
}