The Impact of the Perceived Attractiveness and Review Valence on Consumers' Purchase Intention in Online Reviews

Jinglei Su, Chengyue Yin. The Impact of the Perceived Attractiveness and Review Valence on Consumers' Purchase Intention in Online Reviews. In The 18th Wuhan International Conference on E-Business, WHICEB 2019, Wuhan, China, May 24-26, 2019. pages 29, Association for Information Systems, 2019. [doi]

Abstract

Abstract is missing.