Ramanathan Subramaniam, R. Venkatesh. Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes. Marketing Science, 28(2):264-273, 2009. [doi]
@article{SubramaniamV09,
title = {Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes},
author = {Ramanathan Subramaniam and R. Venkatesh},
year = {2009},
doi = {10.1287/mksc.1080.0394},
url = {http://dx.doi.org/10.1287/mksc.1080.0394},
researchr = {https://researchr.org/publication/SubramaniamV09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {2},
pages = {264-273},
}