Impact of E-commerce Platform Shopping Experience on Online Marketing Performance of Clothing Enterprises: The Role Perceived Value as an Intermediary

Enzhuo Sun. Impact of E-commerce Platform Shopping Experience on Online Marketing Performance of Clothing Enterprises: The Role Perceived Value as an Intermediary. In The 10th Multidisciplinary International Social Networks Conference, MISNC 2023, Phuket, Thailand, September 4-6, 2023. pages 208-212, ACM, 2023. [doi]

Abstract

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