Yongqiang Sun, Yafei Feng. Persuasion Matters: Investigating the Role of Fear Appeal and Coping Appeal in Mobile Health Technology Adoption. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 164, 2020. [doi]
Abstract is missing.