Zhumo Sun, Shiting Fu, Tingting Jiang. Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment. Data Inf. Manag., 6(4):100022, October 2022. [doi]
@article{SunFJ22,
title = {Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment},
author = {Zhumo Sun and Shiting Fu and Tingting Jiang},
year = {2022},
month = {October},
doi = {10.1016/j.dim.2022.100022},
url = {https://doi.org/10.1016/j.dim.2022.100022},
researchr = {https://researchr.org/publication/SunFJ22},
cites = {0},
citedby = {0},
journal = {Data Inf. Manag.},
volume = {6},
number = {4},
pages = {100022},
}