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Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment

Zhumo Sun, Shiting Fu, Tingting Jiang. Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment. Data Inf. Manag., 6(4):100022, October 2022. [doi]

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