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Research on the Relationship between Self-AI Connection and Customer engagement-Based on the Analysis of Customer AI Trust and AI Anthropomorphism

Yubing Sun, Qingyu Liang. Research on the Relationship between Self-AI Connection and Customer engagement-Based on the Analysis of Customer AI Trust and AI Anthropomorphism. In Proceedings of the 2023 6th International Conference on Information Management and Management Science, IMMS 2023, Chengdu, China, August 25-27, 2023. pages 48-53, ACM, 2023. [doi]

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