Zhengqi Sun, Yan Li, Ruixin Li, Wendi Chen. How Electronic Word-of-mouth Influence the Purchasing Intention - An Empirical Study of Fruit E-commerce in China. In Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2023, Plymouth, United Kingdom, April 27-29, 2023. pages 40-45, ACM, 2023. [doi]
@inproceedings{SunLLC23,
title = {How Electronic Word-of-mouth Influence the Purchasing Intention - An Empirical Study of Fruit E-commerce in China},
author = {Zhengqi Sun and Yan Li and Ruixin Li and Wendi Chen},
year = {2023},
doi = {10.1145/3599609.3599615},
url = {https://doi.org/10.1145/3599609.3599615},
researchr = {https://researchr.org/publication/SunLLC23},
cites = {0},
citedby = {0},
pages = {40-45},
booktitle = {Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2023, Plymouth, United Kingdom, April 27-29, 2023},
publisher = {ACM},
}