How Electronic Word-of-mouth Influence the Purchasing Intention - An Empirical Study of Fruit E-commerce in China - researchr publication

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Zhengqi Sun, Yan Li, Ruixin Li, Wendi Chen. How Electronic Word-of-mouth Influence the Purchasing Intention - An Empirical Study of Fruit E-commerce in China. In Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2023, Plymouth, United Kingdom, April 27-29, 2023. pages 40-45, ACM, 2023. [doi]

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