How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Yuan Sun 0002, Xiang Shao, Xiaotong Li, Yue Guo, Kun Nie. How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 2019. [doi]

Authors

Yuan Sun 0002

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Xiang Shao

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Xiaotong Li

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Yue Guo

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Kun Nie

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