How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Yuan Sun 0002, Xiang Shao, Xiaotong Li, Yue Guo, Kun Nie. How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 2019. [doi]

@article{SunSLGN19,
  title = {How live streaming influences purchase intentions in social commerce: An IT affordance perspective},
  author = {Yuan Sun 0002 and Xiang Shao and Xiaotong Li and Yue Guo and Kun Nie},
  year = {2019},
  doi = {10.1016/j.elerap.2019.100886},
  url = {https://doi.org/10.1016/j.elerap.2019.100886},
  researchr = {https://researchr.org/publication/SunSLGN19},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research and Applications},
  volume = {37},
}