Understanding the Factors Influencing the Online Group Buying Behavior from a Pull - Push Perspective

Yongqiang Sun, Xiao-Liang Shen, Nan Wang. Understanding the Factors Influencing the Online Group Buying Behavior from a Pull - Push Perspective. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 949-958, IEEE, 2016. [doi]

Abstract

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