Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments - researchr publication authors

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Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva. Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

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