Tianshu Sun, Siva Viswanathan, Nina Huang, Elena Zheleva. Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{SunVHZ19,
title = {Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments},
author = {Tianshu Sun and Siva Viswanathan and Nina Huang and Elena Zheleva},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/crowds_social/crowds_social/35},
researchr = {https://researchr.org/publication/SunVHZ19},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}