We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay - researchr publication authors

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Yi Sun, Kwok Kee Wei, Yaobin Lu, Zhao Pan. We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 310, 2018. [doi]

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