Yi Sun, Kwok Kee Wei, Yaobin Lu, Zhao Pan. We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 310, 2018. [doi]
@inproceedings{SunWLP18,
title = {We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay},
author = {Yi Sun and Kwok Kee Wei and Yaobin Lu and Zhao Pan},
year = {2018},
url = {https://aisel.aisnet.org/pacis2018/310},
researchr = {https://researchr.org/publication/SunWLP18},
cites = {0},
citedby = {0},
pages = {310},
booktitle = {22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018},
editor = {Masaaki Hirano and Michael D. Myers and Kyoichi Kijima and Motonari Tanabu and Dai Senoo},
}