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Using improved RFM model to classify consumer in big data environment

Guang Sun, Xiaofeng Xie, Jiayibei Zeng, Wangdong Jiang, Meisi Lin, Yuxuan Huang, Yanfei Xiao. Using improved RFM model to classify consumer in big data environment. IJES, 14(1):54-64, 2021. [doi]

Authors

Guang Sun

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Xiaofeng Xie

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Jiayibei Zeng

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Wangdong Jiang

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Meisi Lin

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Yuxuan Huang

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Yanfei Xiao

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