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An Empirical Study on the Influence upon Geographical Brand Characteristics to Behavioral Intentions- Word-of-mouth information to adjust the variable

Lihui Sun, Bao Yiping, Meng Qingyao. An Empirical Study on the Influence upon Geographical Brand Characteristics to Behavioral Intentions- Word-of-mouth information to adjust the variable. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 76, Association for Information Systems, 2013. [doi]

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Lihui Sun

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Bao Yiping

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Meng Qingyao

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