Lihui Sun, Bao Yiping, Meng Qingyao. An Empirical Study on the Influence upon Geographical Brand Characteristics to Behavioral Intentions- Word-of-mouth information to adjust the variable. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 76, Association for Information Systems, 2013. [doi]
Abstract is missing.