Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction

Luping Sun, Xiaona Zheng, Ying Jin, Minghua Jiang, Hansheng Wang. Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction. Decision Sciences, 50(4):816-846, 2019. [doi]

Authors

Luping Sun

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Xiaona Zheng

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Ying Jin

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Minghua Jiang

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Hansheng Wang

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