Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction

Luping Sun, Xiaona Zheng, Ying Jin, Minghua Jiang, Hansheng Wang. Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction. Decision Sciences, 50(4):816-846, 2019. [doi]

@article{SunZJJW19,
  title = {Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction},
  author = {Luping Sun and Xiaona Zheng and Ying Jin and Minghua Jiang and Hansheng Wang},
  year = {2019},
  doi = {10.1111/deci.12354},
  url = {https://doi.org/10.1111/deci.12354},
  researchr = {https://researchr.org/publication/SunZJJW19},
  cites = {0},
  citedby = {0},
  journal = {Decision Sciences},
  volume = {50},
  number = {4},
  pages = {816-846},
}