A Research Model of Relationship Quality in E-Commerce: Connecting IS Factors with Marketing Profitability

Heshan Sun, Ping Zhang 0002, Xue Xiao. A Research Model of Relationship Quality in E-Commerce: Connecting IS Factors with Marketing Profitability. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 290, Association for Information Systems, 2007. [doi]

Abstract

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