Caihong Sun, Meina Zhang, Meiyun Zuo. Does Ad-Context Matter on the Effectiveness of Online Advertising?. In Óscar Mortágua Pereira, editor, The 30th International Conference on Software Engineering and Knowledge Engineering, Hotel Pullman, Redwood City, California, USA, July 1-3, 2018. pages 439-438, KSI Research Inc. and Knowledge Systems Institute Graduate School, 2018. [doi]
Abstract is missing.