Does personality still matter in e-commerce? How perceived hubris influences the assessment of founders' trustworthiness using the example of reward-based crowdfunding - researchr publication

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Janina Sundermeier, Tyge-F. Kummer. Does personality still matter in e-commerce? How perceived hubris influences the assessment of founders' trustworthiness using the example of reward-based crowdfunding. Electronic Markets, 32(3):1127-1144, 2022. [doi]

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