The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time

Jungyeon Sung, Kwangsu Cho. The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time. Cyberpsy., Behavior, and Soc. Networking, 15(1):31-36, 2012. [doi]

@article{SungC12-3,
  title = {The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time},
  author = {Jungyeon Sung and Kwangsu Cho},
  year = {2012},
  doi = {10.1089/cyber.2011.0061},
  url = {http://dx.doi.org/10.1089/cyber.2011.0061},
  researchr = {https://researchr.org/publication/SungC12-3},
  cites = {0},
  citedby = {0},
  journal = {Cyberpsy., Behavior, and Soc. Networking},
  volume = {15},
  number = {1},
  pages = {31-36},
}