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Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads

Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee. Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. Telematics and Informatics, 52:101427, 2020. [doi]

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