Validating Goal-Oriented Hypotheses of Business Problems Using Machine Learning: An Exploratory Study of Customer Churn

Sam Supakkul, Robert Ahn, Ronaldo Gonçalves Junior, Diana Villarreal, Liping Zhao, Tom Hill, Lawrence Chung. Validating Goal-Oriented Hypotheses of Business Problems Using Machine Learning: An Exploratory Study of Customer Churn. In Surya Nepal, Wenqi Cao, Aziz Nasridinov, Md. Zakirul Alam Bhuiyan, Xuan Guo, Liang-Jie Zhang, editors, Big Data - BigData 2020 - 9th International Conference, Held as Part of the Services Conference Federation, SCF 2020, Honolulu, HI, USA, September 18-20, 2020, Proceedings. Volume 12402 of Lecture Notes in Computer Science, pages 144-158, Springer, 2020. [doi]

Abstract

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