The Study on the Effect of Facebook's Social Network Features toward Intention to Buy on F-commerce in Thailand

Wannapon Suraworachet, Sarawadee Premsiri, Nagul Cooharojananone. The Study on the Effect of Facebook's Social Network Features toward Intention to Buy on F-commerce in Thailand. In 12th IEEE/IPSJ International Symposium on Applications and the Internet, SAINT 2012, Izmir, Turkey, July 16-20, 2012. pages 245-250, IEEE, 2012. [doi]

Abstract

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