This Product Seems Better Now: How Social Media Influencers' Opinions Impact Consumers' Post-failure Responses

Anshu Suri, Bo Huang, Sylvain Sénécal. This Product Seems Better Now: How Social Media Influencers' Opinions Impact Consumers' Post-failure Responses. Int. J. Electronic Commerce, 27(3):297-323, July 2023. [doi]

Abstract

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