Anjana Susarla, Jeong-ha Oh, Yong Tan. Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks. J. of Management Information Systems, 33(1):139-170, 2016. [doi]
@article{SusarlaOT16,
title = {Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks},
author = {Anjana Susarla and Jeong-ha Oh and Yong Tan},
year = {2016},
url = {http://www.jmis-web.org/articles/1281},
researchr = {https://researchr.org/publication/SusarlaOT16},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {33},
number = {1},
pages = {139-170},
}