Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks

Anjana Susarla, Jeong-ha Oh, Yong Tan. Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks. J. of Management Information Systems, 33(1):139-170, 2016. [doi]

Abstract

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