Robbie De Sutter, Mike Matton, Niels Laukens, Dieter Van Rijsselbergen, Rik Van de Walle. MediaCRM: Enabling Customer Relationship Management in the Broadcast. In Zhiguo Gong, Xiangfeng Luo, Junjie Chen, Jingsheng Lei, Fu Lee Wang, editors, Web Information Systems and Mining - International Conference, WISM 2011, Taiyuan, China, September 24-25, 2011, Proceedings, Part I. Volume 6987 of Lecture Notes in Computer Science, pages 19-26, Springer, 2011. [doi]
Abstract is missing.