Eric-Oluf Svee, Jelena Zdravkovic. Case-Based Development of Consumer Preferences Using Brand Personality and Values Co-creation. In Jolita Ralyté, Sergio España, Oscar Pastor, editors, The Practice of Enterprise Modeling - 8th IFIP WG 8.1. Working Conference, PoEM 2015, Valencia, Spain, November 10-12, 2015, Proceedings. Volume 235 of Lecture Notes in Business Information Processing, pages 159-173, Springer, 2015. [doi]
Abstract is missing.