Tianhui Tan, Prasanta Bhattacharya, Tuan Quang Phan. The Hedonic Curse: Investigating the Influence of Hedonic Ads on the Evaluation of Subsequent Ads. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]
Abstract is missing.