The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?

Garry Wei-Han Tan, Voon-Hsien Lee, Jun-Jie Hew, Keng-Boon Ooi, Lai-Wan Wong. The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?. Telematics and Informatics, 35(8):2270-2288, 2018. [doi]

Authors

Garry Wei-Han Tan

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Voon-Hsien Lee

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Jun-Jie Hew

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Keng-Boon Ooi

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Lai-Wan Wong

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