Garry Wei-Han Tan, Voon-Hsien Lee, Jun-Jie Hew, Keng-Boon Ooi, Lai-Wan Wong. The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?. Telematics and Informatics, 35(8):2270-2288, 2018. [doi]
@article{TanLHOW18,
title = {The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?},
author = {Garry Wei-Han Tan and Voon-Hsien Lee and Jun-Jie Hew and Keng-Boon Ooi and Lai-Wan Wong},
year = {2018},
doi = {10.1016/j.tele.2018.09.005},
url = {https://doi.org/10.1016/j.tele.2018.09.005},
researchr = {https://researchr.org/publication/TanLHOW18},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {35},
number = {8},
pages = {2270-2288},
}