Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users

Hao Tan, Shenglan Peng, Jia-xin Liu, Chun-Peng Zhu, Fan Zhou. Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users. International Journal of Human-Computer Interaction, 38(13):1255-1266, 2022. [doi]

@article{TanPLZZ22,
  title = {Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users},
  author = {Hao Tan and Shenglan Peng and Jia-xin Liu and Chun-Peng Zhu and Fan Zhou},
  year = {2022},
  doi = {10.1080/10447318.2021.1990520},
  url = {https://doi.org/10.1080/10447318.2021.1990520},
  researchr = {https://researchr.org/publication/TanPLZZ22},
  cites = {0},
  citedby = {0},
  journal = {International Journal of Human-Computer Interaction},
  volume = {38},
  number = {13},
  pages = {1255-1266},
}