Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users

Hao Tan, Shenglan Peng, Jia-xin Liu, Chun-Peng Zhu, Fan Zhou. Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users. International Journal of Human-Computer Interaction, 38(13):1255-1266, 2022. [doi]

Abstract

Abstract is missing.