The Affordance of Gamification in Enabling a Digital Disruptor: A Case Study of the goCatch Taxi Booking App

Ter Chian Felix Tan, Barney Tan, Lesley Land. The Affordance of Gamification in Enabling a Digital Disruptor: A Case Study of the goCatch Taxi Booking App. In Tung X. Bui, Ralph H. Sprague Jr., editors, 48th Hawaii International Conference on System Sciences, HICSS 2015, Kauai, Hawaii, USA, January 5-8, 2015. pages 1197-1206, IEEE, 2015. [doi]

Abstract

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