When Counterfactual Thinking Meets the Technology Acceptance Model - An Investigation

Chuan-Hoo Tan, Xue Yang, Hock-Hai Teo. When Counterfactual Thinking Meets the Technology Acceptance Model - An Investigation. In Tom McMaster, David Wastell, Elaine Ferneley, Janice I. DeGross, editors, Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda - IFIP TC 8 WG 8.6 International Working Conference, June 14-16, Manchester, UK. Volume 235 of IFIP, pages 507-511, Springer, 2007. [doi]

Abstract

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