An empirical study of brand microblog users' unfollowing motivations: The perspective of push-pull-mooring model

Zhenya Tang, Leida Chen. An empirical study of brand microblog users' unfollowing motivations: The perspective of push-pull-mooring model. Int J. Information Management, 52:102066, 2020. [doi]

Authors

Zhenya Tang

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Leida Chen

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