An empirical study of brand microblog users' unfollowing motivations: The perspective of push-pull-mooring model

Zhenya Tang, Leida Chen. An empirical study of brand microblog users' unfollowing motivations: The perspective of push-pull-mooring model. Int J. Information Management, 52:102066, 2020. [doi]

@article{TangC20-0,
  title = {An empirical study of brand microblog users' unfollowing motivations: The perspective of push-pull-mooring model},
  author = {Zhenya Tang and Leida Chen},
  year = {2020},
  doi = {10.1016/j.ijinfomgt.2020.102066},
  url = {https://doi.org/10.1016/j.ijinfomgt.2020.102066},
  researchr = {https://researchr.org/publication/TangC20-0},
  cites = {0},
  citedby = {0},
  journal = {Int J. Information Management},
  volume = {52},
  pages = {102066},
}