Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention

Yuk-Ming Tang, Yui-yip Lau, Uen Lam Ho. Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention. JTAER, 18(2):889-907, 2023. [doi]

Abstract

Abstract is missing.