Research on E-commerce Customer Churn Based on RFM Model and Naive Bayes Algorithm

Yuan Tang, Yupeng Li, Guang Sun. Research on E-commerce Customer Churn Based on RFM Model and Naive Bayes Algorithm. In Xingming Sun, Xiaorui Zhang, Zhihua Xia, Elisa Bertino, editors, Artificial Intelligence and Security - 8th International Conference, ICAIS 2022, Qinghai, China, July 15-20, 2022, Proceedings, Part I. Volume 13338 of Lecture Notes in Computer Science, pages 371-381, Springer, 2022. [doi]

@inproceedings{TangLS22,
  title = {Research on E-commerce Customer Churn Based on RFM Model and Naive Bayes Algorithm},
  author = {Yuan Tang and Yupeng Li and Guang Sun},
  year = {2022},
  doi = {10.1007/978-3-031-06794-5_30},
  url = {https://doi.org/10.1007/978-3-031-06794-5_30},
  researchr = {https://researchr.org/publication/TangLS22},
  cites = {0},
  citedby = {0},
  pages = {371-381},
  booktitle = {Artificial Intelligence and Security - 8th International Conference, ICAIS 2022, Qinghai, China, July 15-20, 2022, Proceedings, Part I},
  editor = {Xingming Sun and Xiaorui Zhang and Zhihua Xia and Elisa Bertino},
  volume = {13338},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-031-06794-5},
}