Learning to rank audience for behavioral targeting in display ads

Jian Tang, Ning Liu, Jun Yan, Yelong Shen, Shaodan Guo, Bin Gao, Shuicheng Yan, Ming Zhang. Learning to rank audience for behavioral targeting in display ads. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 605-610, ACM, 2011. [doi]

Abstract

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